Social, Organic and Paid
Social media has become more than just a virtual playground; it's a digital ecosystem where brands cultivate relationships with their audiences. Visual storytelling reigns supreme, and design serves as the language that captures attention, conveys messages, and fosters engagement.
A strong brand presence on social media isn't just an option; it's a necessity. It's where conversations happen, where trends emerge, and where audiences expect to engage with brands. Thoughtfully designed visuals provide a window into your brand's ethos, inviting audiences to be part of your narrative.
Note: Any animations displayed in this category are only to help exhibit multiple graphics in the same campaign, usually for an Instagram multi-post with more than one frame. These were all designed as static campaigns.
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”
Landing Pages
Websites and landing pages are the virtual storefronts of the modern age, accessible to audiences around the clock. They are more than mere destinations; they're interactive canvases where brands forge connections and establish credibility. Every element, from layout to typography, is meticulously crafted to communicate messages effectively.
Note: With the exception of the first concept in this group (which was designed with a parallax video effect for the hero in mind), any animations shown in this category are only to help exhibit multiple pages in the same website.
“There is no such thing as a boring project. There are only boring executions.”
Above: Wilmington Paddleboard Adventures was a short-lived business based in Wilmington, NC. I was hired to create all of the branding for it in 2016, including: photography, video, writing, logo, print materials, and website design. Unfortunately, the business was unexpectedly shut down shortly after launching but this video gives a walk-thru of the website before it was taken down.
HomeAdvisor Project Guides // Click for live mockup
HomeAdvisor's Home Happiness Index
(This was a joint effort with my HA design colleagues)
HomeAdvisor's Home Concierge landing page
Animated GIFs
With a primary focus on crafting simple yet engaging animated GIFs, I've harnessed the power of repetition to create visuals that resonate long after the first glance. These animations possess a unique ability to capture attention and communicate messages in a way that static visuals can't. From eye-catching social media posts that stop the scroll to email campaigns that leave a lasting impression, these animations have been strategically designed to stand out in today's fast-paced digital landscape. Each GIF is meticulously crafted to convey concepts, evoke emotions, and communicate ideas with unmatched clarity.
I have created animations for websites, social media, email, internal company newsletters and even Zoom and Google Meet backgrounds.
In an era where digital engagement is paramount, email stands tall as a direct line to customers and potential leads.
With a deep understanding of the pivotal role email plays in modern marketing strategies, my creations seamlessly blend aesthetics, user experience, and strategic messaging. Each design is a carefully woven tapestry that captures attention, conveys brand stories, and drives engagement.
Email is a dynamic force. It's not just about sending messages; it's about establishing connections, fostering loyalty, and nurturing relationships. From captivating newsletters that educate and inspire to personalized promotions that drive conversions, email should be strategically tailored to resonate with recipients on a personal level.
As a vital touchpoint in the customer journey, email marketing has the unparalleled ability to guide potential leads down the sales funnel. It's the bridge that transforms interest into action, and my portfolio demonstrates how compelling design elevates that journey.
Above: I established Sunday's strategic best practices design guidelines as a reference for the third party email design and analytics agency we were partnered with to help free up bandwidth for our internal in-house creative team, increase email sends and gain more in-depth insights into Sunday’s customer base. In the interest of speed and efficiency, I proposed a hybrid email size that worked for both mobile and desktop devices. Creating design best practices wasn't just about visuals; it was about consistency, user experience, and delivering messages that cut through the noise.
Motion Graphics
In today’s world, scrolling is swift and impressions are fleeting, but video stands tall as a beacon of engagement. Social media platforms, websites, and email campaigns all thrive on its ability to convey messages swiftly, leaving an indelible mark on viewers' memories.
The interactive nature of video brings audiences closer to brands and products, fostering loyalty and conversions. It sparks conversations, ignites curiosity, and drives action like no other medium. From product demonstrations to behind-the-scenes glimpses, video serves as a bridge between brands and their audiences.
