Photo Manipulations
In the hands of a skilled designer, photographs can transcend the ordinary and become windows to captivating new worlds. Photo renderings and manipulations are the brushstrokes that paint reality with imagination, turning everyday scenes into extraordinary narratives. This category is a testament to the artistry of manipulating pixels, where the lines between reality and fantasy blur and to illustrate how possible it is to create a scene without a camera, especially now with generative AI.
Displays
In its short existence, the Sunday creative team was tasked with designing display pallets for our retail partners like Lowes, Target, and Walmart. Usually they were standard full and quarter pallets but once a year we partnered with the retail team to design more grandiose display ideas and an accompanying proposal/presentation in the hopes of getting more eyes on our product
Booklets & Print Materials
This category is a tribute to the pivotal role of accompanying printed materials in enhancing the post-purchase customer experience in the retail world. In a digital age where interactions often remain virtual, these tangible materials breathe life into brands and foster lasting connections. Printed materials are more than just information; they are guides and storytellers. Instructional materials are the bridge that transforms first-time buyers into confident users, ensuring they can unlock the full potential of their purchases.
Products & Packaging
In 2022, I had the opportunity to work on a Target-exclusive Sunday product alongside my team called the Outdoor Wildflower Garden Starter Kit. In it contained an envelope of wildflower seed packets, a planting guide, gardening gloves and fertilizer. I personally lead the charge on the design of the seed envelope and seed packets as well as the planting guide. My coworker, Abbie Goetting was responsible for the design of the box.